PRSA Members were Tampa Bay Buccaneers for a Day
Posted on Apr. 4, 2016 / Subscribe 0
By Alexandria DiBenigno, senior at the University of South Florida and social media and junior PR coordinator at Conversa
On April 1, members of PRSA toured One Buc Place and met Nelson Luis, senior director of communications for the Tampa Bay Buccaneers. The tour began by congregating in the press conference room where many members were excited for the chance to take a picture behind the podium.
Nelson then brought members to the media room and explained how each media outlet has its own station to work from. “We like to make sure the media is happy,” Nelson said with a smile, which made a room full of public relations practitioners laugh in agreement.
Members were next brought to an auditorium where the PRSA Tampa Bay President Jennifer Dunn introduced Nelson and noted his prestigious legacy in the world of sports communications.
Nelson began his career with the Tampa Bay Buccaneers in 1995 as an intern, but left in 1999 to follow the PGA Tour and later joined the Houston Rockets as their director of media relations, before returning to the Buccaneers in 2013.
Nelson also described his experiences working with the coaches and players that make up Tampa’s NFL team. He realized during the course of his career that it’s important to not control the players and limit what they say, but instead encourage them to promote and protect the Buccaneer brand. As a result, many coaches and players have grown to trust and respect the advice given to them by Nelson and his team.
As members exited One Buc Place, they noticed a statue showing an overjoyed team and coach after scoring a touchdown. Thank you to Nelson and his team for also showing this much passion by cheering on its team’s success in the press box.
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