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Member Spotlight: Justine Giancola

Posted on Oct. 27, 2016  /  0

This Member Spotlight profiles Justine Giancola, event marketing specialist at ABILITY Network and first-year member of PRSA Tampa Bay.

1. First news publication you read in the morning?Bay News 9 on TV and Fox News on Twitter.

2. First public relations job?My first job out of school was at Nicopure Labs, as a PR and event marketing specialist involved in media outreach, which has been my favorite facet of the PR world so far. I handled all of the company’s trade shows and was responsible for organizing media coverage at the events.

3. Most important career mentor, and why?
My first boss, Rich, who was my biggest cheerleader from the minute he interviewed me and who gave me guidance that helped me gain invaluable marketing experience. More than that, he brought out a confidence in me that I didn’t know I had, and having someone other than your parents see potential in you and push you to let that potential shine is truly a blessing.

4. Top grammar, style or writing pet peeve?
The misuse of the past tense and past participle, such as writing “he should have went” instead of “he should have gone.”

5. Most rewarding accomplishment in public relations?
In a publicist position I held in college, I was recognized as the most valuable intern and assigned to the agency’s largest client. The position involved a lot of last-minute assignments requiring extensive research with quick turnaround times, but being able to not only handle the work but succeed under that pressure was highly rewarding. 

6. Advice to new public relations professionals?
As a fairly new public relations professional, I would tell my peers to remain eager and take all opportunities available in order to learn and grow.

7. Job you would pursue if you weren’t in public relations?
Anything related to the fashion industry. Fashion designing, fashion writing, fashion photography – you name it, I’m sold.

8. Favorite movie?
Pretty Woman. 

9. Favorite vacation?
My first visit to New York City. I’ll never forget how the city made me feel – like there was so much possibility and opportunity to do anything you want to do – and I still feel it every time I go back.

10. Any three dinner guests?
Ronald Reagan, Anna Wintour and Pepper, my childhood dog.

 
Enjoying Central Park on a recent trip to New York.

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