Speaker Spotlight: Sally Falkow, APR
Posted on Nov. 2, 2016 / Subscribe 0
Our November program will feature Sally Falkow, APR, CEO of Meritus Media, who will discuss how the new media landscape is changing the way we communicate with stakeholders.
Sally is an Accredited PR practitioner with an intense interest in the changing media landscape and the need for digital transformation in business. Her blog ProactiveReport.com has been a resource on the intersection of PR and Technology since 2003.
Read below to find out more about Sally and make sure to register for our program on November 30 to discover the 10 most important digital skills you need in PR and marketing today and how to use these skills in your strategy and tactics.
1. Favorite thing about your job? It’s never boring.It’s always challenging and I have to learn new things all the time.
2. Dogs or Cats? None at the moment – but I will be getting both soon.I want a white Turkish Van like this
3. Favorite social media channel? Twitter – so I hope all the predictions about it dying are not correct. I am a Twitter-holic and have been on since early 2008.
4. Proudest moment of your career? Winning the PR Trainer of the Year award in 2009
5. What is the most important digital skill PR pros should make sure to master? That’s a tough one. Right now I’d say graphics and video, but measurement is a close second.
6. If you could only eat one food for the rest of your life, what would it be? Almond butter
7. What was the best piece of advice you got when starting your blog?Write for your audience. Always post content of value that helps your readers.
8. Top grammar, style or writing pet peeve? There/their/they;re your/you’re. I had a British education so I get very picky about grammar and spelling. And how a sentence flows.
9. Any three diner guests? Rebecca Lieb – author and speaker; Lee Childs – author of Jack Reacher books; Nelson Mandela
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